Activity or Dining Listings

A listing (Activity or Dining) is a text write-up about a business or one of its specific offerings, often accompanied by a logo, photos and video if available. On the frontside of the website network, it appears under whichever categories and subcategories have been designated in the listing. The text in the listing aids in Search Engine Optimization for the company and its offerings when potential customers search for the products or services described. All WhatToDo advertisers get at least one listing – but one listing can appear in up to five different categories, which is the equivalent of five advertisements for the company.

The listing should be written from the Third Person, not using “us” or “we.” Write about the business as if you’re a very happy customer writing an online review, NOT as if you are the business owner. (i.e. CORRECT: “The staff at Shadetree Bike Worx make their customers feel right home…” NOT CORRECT: “At Shadetree Bike Worx we pride ourselves in customer satisfaction…”)  

In the Web Content Admin, listings are divided into Activity Listings and Dining Listings. The catchall term “Activity Listings” includes activities, shopping, services…essentially anything other than dining. Listings and Dining Listings function exactly the same, so we’ll use the term “Listings” here to cover both.

  • From your Web Content Dashboard, click the button for either My Activity Listings or My Dining Listings. You’ll be taken to a grid with a roster of your Listings. You can sort, search and customize this grid just like other WhatToDo grids.


NOTE: At any point, you may return to this grid by clicking either “My Content Items” in the gray bar at the upper left of every page OR the box in the upper left corner of the form that says “Return to Items.”

From the Listing roster you can view and/or edit an existing Listing or create a new Listing.

  • To edit: From the Listings grid, click the Edit button at the far left of each listing, or click anywhere in the row for that particular listing. A form will open up with that Listing’s specific info.
  • To create a new listing, make sure the correct resort is displayed in the grey bar above the grid next to the box that says “Choose Resort.” (Use the dropdown to change resorts, if necessary.)
  • In the box that says “Choose Item” select either Activities or Dining Listing.
  • Click the grey button that says “New Item”. A popup box will appear in which you will be prompted to “Select Business” (If you only have one Business with WhatToDo, it will appear automatically);


Tips for Title:

* Keep the title as short as possible while accurately providing all key info.
* Put the most important info first because the Title may be shortened for size considerations.
* Do not use all capital letters, all lower case letters or intentional misspellings unless that is a recognizable characteristic of your brand.

  • Type in your “Listing Title.” Correct format: First Letter of Each Important Word Capitalized.
  • Click the “Create New” button A new, mostly blank form will open up for you to fill out.

NOTE: All new Listings will automatically show up as “Active.” This means that everything you do is automatically saved and visible on the live website. If you want to work on it as a draft without it being visible, select the bubble for “Active: No” until you’re finished. When you’re ready, select “Active: Yes” to publish it.


  • Some of the key info in the form will be carried over automatically from your Business info. You can overwrite them if necessary. For example, if the location for this particular listing is different from your general business address. The fields you’ll need to fill in include:

Optional Tag Line – your “hook” that gives a brief summary of your Listing in one sentence. It tries to generate enough interest that readers will continue reading the full Description and contains different information than the Listing Title or Description. On the live site, it will appear like a subtitle under your Listing Title.
Listing Description – Should include: Who, What, When, Where, Why
There is no specific size/length restriction for this field, HOWEVER web visitors have a short attention span! You’re better off keeping this content engaging and as short as possible while still providing complete information.
NOTE: If you’re cutting-and-pasting this text from another source (such as your company website) please paste it into a text-only file (such as Notepad or RichText). THEN you can copy it and paste it into the WTD form. This removes all formatting that might not translate correctly into the WTD formatting.
Listing Location – A Listing may have more than one location, but it needs AT LEAST one Active Location to appear correctly on the WhatToDo network. You can edit existing locations (with the yellow pencil map_edit_deletebutton) or create a new location by selecting “Add New”. You can also place your listing so it shows up where you want it on the map. You do this by clicking the map thumbtack button in the green box, then dragging the pin to map location you choose.
Category with Subcategory – A Listing may have UP TO FIVE Categorizations but needs AT LEAST one to appear live on the WhatToDo network. The Category/Subcategory is the primary way a potential customer will find your company’s info. To delete an existing Category/Subcategory, click the red box marked with the “X” to the right of the row. To add a new Category/Subcategory, click the grey “Add New” button to the top right of this field. You cannot do a category without a subcategory. Every Category must have a Subcategory selected or it won’t appear on the website network. Try to find a Category/Subcategory that is somewhat appropriate for your Listing. If you find nothing that matches, you may request a new one be created by clicking the “Contact WTD” button at the top or bottom of the page. Tips on Categories & Subcategories.


  • When you have filled out the form completely, you may click the “View Live” button at either the top or the bottom of the form to preview how the Listing will appear to potential customers on the WTD network. Make sure everything is correct.
  • Once you’ve edited and reviewed your Listing, make it “Active” then click the “Next” button at either the top or bottom of this form. This takes you to the Media gallery, where you’ll determine what logos, images and/or video appear with this Listing.

Events and Specials

An Event is a specific activity or occurrence with a finite beginning and end time that has some type of entertainment value.

A Special is a promotional offer (usually some kind of cost reduction or discount) that takes place on or during a period of time.

While these two items have separate definitions, they function exactly the same in the Admin. In the Web Admin you can either create a new Event/Special or edit an existing Event/Special.

Creating a New Event/Special

  • From your Web Content Dashboard, choose either the button for “My Events” or “My Specials” (near bottom of menu in left-hand box)
  • You will be taken to a new page that lists all your Events/ Specials on a grid. Use this grid like you would use any in the WTD system (General Directions).


NOTE: At any point, you may return to this grid by clicking either “My Content Items” in the gray bar at the upper left of every page OR the box in the upper left corner of the form that says “Return to Items.”

  • In the gray bar at the top center of the page there is a place to “Choose Resort” from the drop-down menu. Choose the resort AREA in which your Event/Special takes place (or is closest to). Please Remember, they must be placed in the area where they occur or they won’t be useful to website visitors. For example, a Vail-based business might be hosting an event in Denver but it’s not applicable on WTD Vail calendar.
  • Next to that, the drop-down says “Choose Item.” Confirm that this is set to “Events” or “Specials,” depending on the the item you’re entering.
  • Click the button for “New Item” (in the center of the gray bar in the center of the page).

  • A popup box will open.
  • Confirm that the correct business appears in the “Select Business” box. (Clients with more than one business will be prompted to select among their businesses. Clients with only one business should see this as their only option. If you do not see the correct business in this dropdown, please contact WhatToDo to request that your business be added.)
  • Next to “Select Event/Special Type” hit the down arrow at the end of the field to select the Event/Special Type that MOST CLOSELY relates to your Event/Special – it may not be an exact description. Also, you will have the opportunity to add additional Types and categories later in this process.
  • Type in your “Event Title” or “Special Title.” Correct format: First Letter of Each Important Word Capitalized.

Title Tips:

* Keep the title as short as possible.
* Put the most important info first because the title may be truncated for size considerations.
* Do not use all capital letters, all lower case letters or intentional misspellings unless that is a recognizable characteristic of your brand.

  • Select Event Date or the start date of the Special by clicking the correct day on the calendar. Do not type the date.
  • Click the “Create New” button.
  • A new screen will open up with a mostly blank form. It should already include: Event/Special Title, Website, Phone Number and Email based on your business profile. (If any of this info is incorrect, you may correct it by clicking the “My Businesses” button from your Web Dashboard.) You also may overwrite it if, for example, you want to direct traffic to a separate event website instead of your home website.
  • On the form that opens, you’ll have to complete the following fields:

Optional Tag Line – your “hook.” It gives the basic info about your Event/Special and tries to generate interest. On the live site, it will appear like a subtitle under your Title.

Event Description – Provide a summary of the event, basically “what’s happening” and “why.” (Other event info – like the Title, Date/Time, Cost, Contact Info – will appear in other places, so you don’t need to include it here.) NOTE: There is no specific size/length restriction for this content, HOWEVER web visitors will not commit to reading a large amount of text about something they’re not sure they’re interested in yet. Keep this content engaging and as short as possible while still providing complete information. If you’re cutting-and-pasting this text from another source please paste it into a text-only file (such as Notepad or RichText) FIRST. THEN you can copy it and paste it into the WhatToDo form to remove all unwanted web formatting

Event Cost – enter only a numeric value here (no need to type $) if there is a cost. Leave it blank if it’s free.

Direct Link To Purchase Tickets – If there’s a separate link to purchase tickets (other than the default organization/company website listed at the top right of this form), enter it in this field.

Phone/email – Confirm that the contact phone number and email are correct. (These fields are populated automatically based on the Business Profile. If these are intentionally different from the primary company contact info, overwrite them for this specific Event/Special. The change will only affect this specific Event/Special. If they are INCORRECT, you should fix the information in the Business Profile.
NOTE: Contact info IS public. It enables web visitors to contact the business questions about the Event/Special. If you don’t want this info to be public, please remove it from the field.

Types – Under “Event/Special Type,” the box you originally selected when creating this item should show up with a check mark. If the Event/Special fits under additional Types, you may now check those as well. Please check only the Types that truly represent your Event/Special.

Date/Time – Under “Dates and Times,” the Event Date or Special start date should appear automatically based on the date you originally set in the calendar. If you need to change it, you can select a new start date on the calendar that appears when you click inside the Date box.

  • You can now set the Start and End Times for the Event or Special. If it’s an all-day event like a festival, click the bubble next to “All Day.” If the time has not been decided yet, you can choose “To Be Determined,” but please remember to update this info once the time is set.
  • Select “Yes” or “No” for Recurring Event.
  • If your Event is recurring, different options will appear for setting the pattern of recurrence. You can set: Repeats “daily,” “weekly” (specify day of the week), “monthly” (specify day of recurrence), or recurrences on a specific date every month
    NOTE: The day the event repeats on MUST match the event start date. (For example, if your events take place on Mondays, the event start date MUST be for a Monday, NOT the Sunday before.)
  • Events that recur irregularly cannot be set using the Recurring option. To do this, you’ll have to fill out the form for the first occurrence. Once all the info is complete, click the “Copy Event/Special” button at the top or bottom of the form, then update Date, Time and other info for the next occurrence.

Creating New Location

  • Every event MUST have at least one Active Location or the listing WILL NOT appear on the live website. The Location that appears automatically in this box is based on the info in your Business Profile. If this is the correct Location for the Event, simply make sure the box at the far left of the Location is green and says “Active.” If the box is red and says “Inactive,” click it and it will change status.
  • If your business location is not the location for the Event/Special, click the button on the right side of the Locations box that reads “Add New.”
  • A new popup box will appear. You will need to “Select a Location” from the dropdown. This is a specific area/neighborhood/town within your resort area. Then enter the street address. City, state and zip will be generated automatically on the form.
  • Click the “Submit” button.

Updating Existing Location

  • If the location that appears is correct but contains an error, click on the “Edit” icon (the yellow square with the pencil image) on the right side of this field.
  • Revise the info in the popup box that appears. Click “Submit.”
  • Back on the main Event form, make sure the box to the left of the correct Location(s) is green and reads “Active.”

Print Coupons

Again, all Coupons must be approved by your business in order to appear in the magazine. To do this, Click on ALL ITEMS and then click on the word COUPONS     .

  • Click the Edit button to the left of the Coupon you wish to view.
  • If changes are needed write them directly into the text box. To save your changes click into another text field, and the changes to the previous field will be automatically saved.
    NOTE: There are character limitations for how much you can write in these boxes. Each box has an alert above it letting you know how many characters you have available.
  • Next, double check the Coupon Expiration and Coupon Code.
  • You will need at least one (and up to four) Active Location. You make a Location active by clicking the red box next to it that says “Inactive.” The red box will turn green and change to “Active.” If the box is green, that location is already active for this Coupon, so make sure it’s correct. If it’s not correct, click the yellow box with the pencil icon at the top right of the location box, and make any changes to the location, phone number or email. Please contact your WhatToDo representative if you need assistance adding a new location.
  • If all the information on the Coupon form is correct, click the “Approve” button that appears at both the top and bottom of the form. You will then enter your initials and click “DONE”
  • If you have a problem in the Coupon approval process, click the“Contact WTD” button and email your question to us.magazine_Coupons