Activity or Dining Listings

A listing (Activity or Dining) is a text write-up about a business or one of its specific offerings, often accompanied by a logo, photos and video if available. On the frontside of the website network, it appears under whichever categories and subcategories have been designated in the listing. The text in the listing aids in Search Engine Optimization for the company and its offerings when potential customers search for the products or services described. All WhatToDo advertisers get at least one listing – but one listing can appear in up to five different categories, which is the equivalent of five advertisements for the company.

The listing should be written from the Third Person, not using “us” or “we.” Write about the business as if you’re a very happy customer writing an online review, NOT as if you are the business owner. (i.e. CORRECT: “The staff at Shadetree Bike Worx make their customers feel right home…” NOT CORRECT: “At Shadetree Bike Worx we pride ourselves in customer satisfaction…”)  

In the Web Content Admin, listings are divided into Activity Listings and Dining Listings. The catchall term “Activity Listings” includes activities, shopping, services…essentially anything other than dining. Listings and Dining Listings function exactly the same, so we’ll use the term “Listings” here to cover both.

  • From your Web Content Dashboard, click the button for either My Activity Listings or My Dining Listings. You’ll be taken to a grid with a roster of your Listings. You can sort, search and customize this grid just like other WhatToDo grids.


NOTE: At any point, you may return to this grid by clicking either “My Content Items” in the gray bar at the upper left of every page OR the box in the upper left corner of the form that says “Return to Items.”

From the Listing roster you can view and/or edit an existing Listing or create a new Listing.

  • To edit: From the Listings grid, click the Edit button at the far left of each listing, or click anywhere in the row for that particular listing. A form will open up with that Listing’s specific info.
  • To create a new listing, make sure the correct resort is displayed in the grey bar above the grid next to the box that says “Choose Resort.” (Use the dropdown to change resorts, if necessary.)
  • In the box that says “Choose Item” select either Activities or Dining Listing.
  • Click the grey button that says “New Item”. A popup box will appear in which you will be prompted to “Select Business” (If you only have one Business with WhatToDo, it will appear automatically);


Tips for Title:

* Keep the title as short as possible while accurately providing all key info.
* Put the most important info first because the Title may be shortened for size considerations.
* Do not use all capital letters, all lower case letters or intentional misspellings unless that is a recognizable characteristic of your brand.

  • Type in your “Listing Title.” Correct format: First Letter of Each Important Word Capitalized.
  • Click the “Create New” button A new, mostly blank form will open up for you to fill out.

NOTE: All new Listings will automatically show up as “Active.” This means that everything you do is automatically saved and visible on the live website. If you want to work on it as a draft without it being visible, select the bubble for “Active: No” until you’re finished. When you’re ready, select “Active: Yes” to publish it.


  • Some of the key info in the form will be carried over automatically from your Business info. You can overwrite them if necessary. For example, if the location for this particular listing is different from your general business address. The fields you’ll need to fill in include:

Optional Tag Line – your “hook” that gives a brief summary of your Listing in one sentence. It tries to generate enough interest that readers will continue reading the full Description and contains different information than the Listing Title or Description. On the live site, it will appear like a subtitle under your Listing Title.
Listing Description – Should include: Who, What, When, Where, Why
There is no specific size/length restriction for this field, HOWEVER web visitors have a short attention span! You’re better off keeping this content engaging and as short as possible while still providing complete information.
NOTE: If you’re cutting-and-pasting this text from another source (such as your company website) please paste it into a text-only file (such as Notepad or RichText). THEN you can copy it and paste it into the WTD form. This removes all formatting that might not translate correctly into the WTD formatting.
Listing Location – A Listing may have more than one location, but it needs AT LEAST one Active Location to appear correctly on the WhatToDo network. You can edit existing locations (with the yellow pencil map_edit_deletebutton) or create a new location by selecting “Add New”. You can also place your listing so it shows up where you want it on the map. You do this by clicking the map thumbtack button in the green box, then dragging the pin to map location you choose.
Category with Subcategory – A Listing may have UP TO FIVE Categorizations but needs AT LEAST one to appear live on the WhatToDo network. The Category/Subcategory is the primary way a potential customer will find your company’s info. To delete an existing Category/Subcategory, click the red box marked with the “X” to the right of the row. To add a new Category/Subcategory, click the grey “Add New” button to the top right of this field. You cannot do a category without a subcategory. Every Category must have a Subcategory selected or it won’t appear on the website network. Try to find a Category/Subcategory that is somewhat appropriate for your Listing. If you find nothing that matches, you may request a new one be created by clicking the “Contact WTD” button at the top or bottom of the page. Tips on Categories & Subcategories.


  • When you have filled out the form completely, you may click the “View Live” button at either the top or the bottom of the form to preview how the Listing will appear to potential customers on the WTD network. Make sure everything is correct.
  • Once you’ve edited and reviewed your Listing, make it “Active” then click the “Next” button at either the top or bottom of this form. This takes you to the Media gallery, where you’ll determine what logos, images and/or video appear with this Listing.

Categories and Subcategories

Every Listing in WhatToDo must have at least one Category with a Subcategory. The Category/Subcategory selection are specific to each listing, not the overall business. (For example, if the company provides both rafting and horseback riding but this listing specifically describes horseback riding, then ONLY select Activity: Horseback Riding.)

The system won’t allow you to delete the last Category/Subcategory if it’s the only one listed. If that’s the case, you’ll need to add a new Category/Subcategory first, THEN delete the unwanted one.

NOTE: You must select BOTH a Category and a Subcategory. Listings with only a Category selected will not appear on the live WTD website.

  • If the appropriate Category/Subcategory is not listed in your form, click the “Add New” button on the top right of this field.
  • Click the dropdown for Category and select the most fitting option. Subcategories specific to that Category will then appear below it for you to choose from. For example, if your Event is an Art Class, you will first need to select the Category “Activities” before the Subcategory “Art Classes” will be available. Select the most appropriate Subcategory or Subcategories and click “Submit.”


NOTE: There are sometimes multiple combinations of Categories and Subcategories that are appropriate for your business. For example “Arts & Crafts” is available under “Family Fun” Category and “Art Classes” is available under “Activities” Category. If the listing appropriately fits in multiple Category/Subcategory designations, then list it both ways. The more places it appears, the better the chances a customer will find it.

Please take a moment to read through your options before making your selections, recognizing there may not always be an exact match. If there is nothing available that can be used for your Listing, you may contact us to recommend additional Categories or Subcategories.


You may check up to five Subcategories for each listing. They may all be listed under one Category or in different Categories.

Troubleshooting: Web Item Checklist

There are a number of things that will keep your item from appearing on the live website.

If you believe you entered an item but can’t see it in your Web Admin dashboard, change the grid setting to show “All” or “Inactive” and make sure your business name appears correctly in the “Business” field. You can also search for it by key word.

Find the listing that is not appearing on the live site and open it.

Here’s a basic checklist to go through with every item:

  • Is it Active? 


  • Is there an Active Location?


  •  Is there at least one Category AND a Subcategory selected? You must have BOTH.


  • Does it appear correctly when you select the “View Live” button?


  • Is the date correct? 

Events and specials with a past date or coupons with incorrect start/end dates may not appear at all.

Please fix any errors you’ve discovered then refresh your browser and/or clear your web cache. Then open to the WhatToDo network and check the item  again. If your item still does not appear, please contact WhatToDo and be as specific as possible with your question, including Business name and item Title.

Print Listings


Activity Listings in the magazine

To view your existing Listings, click on ALL ITEMS and then click on the word LISTINGS.

The number that appears on the far side of this button displays how many Listings you have in various WhatToDo publications.

These Listings may currently be approved (displayed with a check mark in a green box) or unapproved (displayed with an exclamation point in a red box) by your business. To appear in the guidebook when it goes to print, your listing MUST be approved. NO UNAPPROVED LISTINGS WILL BE PRINTED.

Your job now is to approve any unapproved listings. You do this by clicking the Edit button that appears in the far left column. Please review all your information and if it’s correct, click the “Approve” button. If changes are needed write them directly into the text box. To save your changes just click into another text field, and the changes to the previous field will be saved.

The grid sort and search functions here work the same as with any WhatToDo grid for “Business Name” and “Keyword.” For a refresher on using grids, click here.

Definitions of Print Items

Listings/Dining Listings

Short descriptions of your product or service. This is where you explain to potential customers what you offer and choose how your product is classified (i.e. how visitors will search for it)


An offer or special discount available for a specified period of time, requiring the user to present the printed coupon to receive the discount. WhatToDo magazines offer several pages of tear-out coupons


Just like newspaper or magazine ads, these are promotions of your business that appear in a certain defined space within the guidebook. WhatToDo Ads are available in multiple sizes and placements depending on the types of products available in your area.