Activity or Dining Listings

A listing is a text write-up about your business or one of your offerings, often accompanied by a logo , photos and video if available. It appears in various categories on the WhatToDo network of websites. The information in the listing aids in Search Engine Optimization for your company and your offerings when potential customers search for the products or services you provide. All WhatToDo advertisers get at least one listing – but one listing can show up in multiple places depending on how it’s categorized. One listing can appear in up to five different categories, which is the equivalent of five advertisements for your company.

You should write your listing from the Third Person, not using “us” or “we.” Write about your business as if you’re a very happy customer writing an online review, NOT as if you are the business owner. (i.e. CORRECT: “The staff at Shadetree Bike Worx make their customers feel right home…” NOT CORRECT: “At Shadetree Bike Worx we pride ourselves in customer satisfaction…”)  

In the Web Content Admin, listings are divided into Activity Listings and Dining Listings. The catchall term “Activity Listings” includes activities, shopping, services…essentially anything other than dining. Listings and Dining Listings function exactly the same, so we’ll use the term “Listings” here to cover both.

  • From your Web Content Dashboard, click the button for either My Activity Listings or My Dining Listings. You’ll be taken to a grid with a roster of your Listings. You can sort, search and customize this grid just like other WhatToDo grids.

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NOTE: At any point, you may return to this grid by clicking either “My Content Items” in the gray bar at the upper left of every page OR the box in the upper left corner of the form that says “Return to Items.”

 

  • From the Listing roster you can view and/or edit an existing Listing or create a new Listing.
  • To edit: From the Listings grid, click the Edit button at the far left of each listing, or click anywhere in the row for that particular listing. A new form will open up with that Listing’s specific info.
  • To create a new listing, make sure the correct resort is displayed in the grey bar above the grid next to the box that says “Choose Resort.” Use the dropdown to change resorts, if necessary.
  • In the box that says “Choose Item” select either Activities or Dining Listing.
  • Click the grey button that says New Item. A popup box will appear in which you will be prompted to “Select Business” (If you only have one Business with WhatToDo, it will appear automatically);

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Tips for Title:

* Keep the title as short as possible while accurately providing all key info.
* Put the most important info first because the Title may be truncated for size considerations.
* Do not use all capital letters, all lower case letters or intentional misspellings unless that is a recognizable characteristic of your brand.


  • Type in your “Listing Title.” Correct format: First Letter of Each Important Word Capitalized.
  • Click the “Create New” button A new, mostly blank form will open up for you to fill out.

NOTE: All new Listings will automatically show up as “Inactive.” This means that you can work on it all you want and no one will be able to see it until you publish it on the live website by making it active.

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  • Some of the key info in the form will be carried over automatically from your Business info. You can overwrite them if necessary. The fields you’ll need to fill in include:

Optional Tag Line – your “hook” that gives a brief summary of your Listing in one sentence. It tries to generate enough interest that readers will continue reading the full Description and contains different information than the Listing Title or Description. On the live site, it will appear like a subtitle under your Listing Title.
Listing Description – Should include: Who, What, When, Where, Why
There is no specific size/length restriction for this field, HOWEVER web visitors have a short attention span! You’re better off keeping this content engaging and as short as possible while still providing complete information.
NOTE: If you’re cutting-and-pasting this text from another source (such as your company website) please paste it into a text-only file (such as Notepad or RichText) and save the file FIRST. THEN you can copy it and paste it into the WTD form to remove all unwanted web formatting.
Listing Location – A Listing may have more than one location, but it needs AT LEAST one Active Location to appear live on the WhatToDo network. You can edit existing locations (with the yellow pencil map_edit_deletebutton) or create a new location by selecting “Add New”. You can also place your listing so it shows up where you want it on the map. You do this by clicking the map thumbtack button in the green box, then dragging the pin to map location you choose.
Category with Subcategory – A Listing may have UP TO FIVE Categorizations but needs AT LEAST one to appear live on the WhatToDo network. The Category/Subcategory is the primary way a potential customer will find your company’s info. To delete an existing Category/Subcategory, click the red box marked with the “X” to the right of the row. To add a new Category/Subcategory, click the grey “Add New” button to the top right of this field. You cannot do a category without a subcategory. Every Category must have a Subcategory selected or it won’t appear on the website network. Try to find a Category/Subcategory that is somewhat appropriate for your Listing. If you find nothing that matches, you may request a new one be created by clicking the “Contact WTD” button at the top or bottom of the page. Tips on Categories & Subcategories.

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  • When you have filled out the form completely, you make click the “View Live” button at either the top or the bottom of the form to preview how the Listing will appear to potential customers on the WTD network. Make sure everything is correct.
  • Once you’ve edited and reviewed your Listing, make it “Active” then click the “Next” button at either the top or bottom of this form to me taken to the Media gallery, where you’ll determine what logos, images and/or video appear with this Listing.

 

Categories and Subcategories

Every Listing in WhatToDo must have at least one Category with a Subcategory.

The system won’t allow you to delete the last Category/Subcategory if it’s the only one listed. If that’s the case, you’ll need to add a new Category/Subcategory first, THEN delete the unwanted one. NOTE: You must select BOTH a Category and a Subcategory. Listings with only a Category selected will not appear on the live WTD website.

  • If the appropriate Category/Subcategory is not listed in your form, click the “Add New” button on the top right of this field.
  • Click the dropdown for Category and select the most fitting option. Subcategories specific to that Category will then appear below it for you to choose from. For example, if your Event is an Art Class, you will first need to select the Category “Activities” before the Subcategory “Art Classes” will be available. Select the most appropriate Subcategory or Subcategories and click “Submit.”

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NOTE: There are many different Categories and Subcategories combinations available. For example “Arts & Crafts” is available under “Family Fun” Category and “Art Classes” is available under “Activities” Category, and it’d be best to list it both ways.

Please take a moment to read through your options before making your selections, recognizing there may not always be an exact match. If there is nothing available that can be used for your Listing, you may contact us to recommend additional Categories or Subcategories.

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You may check up to five Subcategories for each listing. They may all be listed under one Category or in different Categories.

Coupons

Coupons appear on the WTD online network and are also available in a downloadable and printable format. Because of these special formats, there are certain size and character restrictions like this:coupons

 

 

 

 

 

 

 

 

 

  •  From your Web Content Dashboard, click the button for My Coupons. You’ll be taken to a grid with a roster of your Coupons. You can sort, search and customize this grid (link to grid section) just like other WTD grids.

NOTE: At any point, you may return to this grid page by clicking either “My Content Items” in the gray bar at the upper left of every page OR the box in the upper left corner of the form that says “Return to Items.”

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Creating a New Coupon

  • To create a new Coupon, make sure the correct resort is displayed in the grey bar above the grid next to the box that says “Choose Resort.” Use the dropdown to change resorts, if necessary.
  • In the box that says “Choose Item” select Coupons.
  • Click the grey button that says “New Item.”

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  • A popup box will appear in which you will be prompted to “Select Business” (If you only have one Business with WhatToDo, it will appear automatically)
  • Type your “Coupon Title” and select dates on the calendar as the Start Date and Expire Date for the coupon.

A NOTE ON TITLES: Correct format: First Letter of Each Important Word Capitalized.

Tips:
• Keep the title as short as possible while accurately providing all key info. (You will have space to fill out the Coupon details and restrictions in the next steps.)
• Put the most important info first because the title may be truncated for size considerations.
• Do not use all capital letters, all lower case letters or intentional misspellings unless that is a recognizable characteristic of your brand.


  • Click the “Create New” button. A new, mostly blank form will open up for you to fill out.
  • NOTE: All new Listings will automatically show up as “Inactive.” This means that you can work on it all you want and no one will be able to see it until you publish it on the live website by making it active.active
  • Some of the key info in the form will be carried over automatically from your Business Profile. The fields you will need to fill in include:

Coupon Offer Details – Basically: Who, What, How Much I.E.50% Off, Two For One, Kids Eat Free

What To Do Standard Disclaimer – “Coupons. Print as many coupons as you like. Copyright© What To Do 2013. Unless stated, coupon offers have no cash value, are subject to change, may have blackout dates, may contain errors & omissions, do not apply to sale items, cannot be used with other special offers or discounts & are one per person (no group orders).Check usage with merchant & present coupon before purchase.”
You may add your own disclaimer if you’d like

Optional Coupon Code – If you have a system for tracking promotions you may may write the code here.

Locations and Phone Numbers – Every Coupon MUST have at least one Active Location or the listing WILL NOT appear on the live website. The Location that appears automatically in this box is based on the info in your Business Profile.

  • If this is the correct Location for the Coupon, simply make sure the box at the far left of the Location is green and says “Active.” If the box is red and says “Inactive,” click it and it will change status.
  • If your primary business location is not the location for this Coupon, click the button on the right side of the Locations box that reads “Add New.”
  • A new popup box will appear. You will need to “Select a Location” from the dropdown. This is a specific area/neighborhood/town within your resort area. Then enter the street address. City, state and zip will be generated automatically on the form.
  • Click the “Submit” button.
  • If the location that appears is correct but contains an error, click on the “Edit” icon (the yellow square with the pencil image) on the right side of this field.map_edit_delete
  • Revise the info in the popup box that appears. Click “Submit.”
  • Back on the main Coupon form, make sure the box to the left of the correct Location(s) is green and reads “Active.”

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You can also place your listing so it shows up where you want it on the map. You do this by clicking the map thumbtack button in the green box, then dragging the pin to map location you choose.

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Category with Subcategory – A Coupon may have UP TO FIVE Categorizations but needs AT LEAST one to appear live on the WhatToDo network. More on Categories & Subcategories. 

  • When you have filled out the form completely, click the “View Coupon” button at either the top or the bottom of the form to preview how the Coupon will appear to potential customers on the WhatToDo network.
  • Once you’ve edited and previewed your Coupon, click the “Active” button to publish it.
  • If you want to add a logo, click the “Next” button at either the top or bottom of this form to determine what logos appear with this Coupon.
    NOTE: Because of size restrictions for Coupons, Logos are the only media that may be included, Please upload a hi-resolution print Quality logo for coupons when possible. Even though they appear online, customers will need to print them in order to present them, so Coupon logo files must be .eps, .pdf, .jpg, .tiff or native files from Adobe Illustrator (.ai) or PhotoShop (.psd). Must fit into an area that is 2.25” x 1.5” @ 300dpi or higher. However the media gallery functions the same way here as it does in other aspects of the WTD Admin.

 Coupon Tips

* The best Coupons are very simple, with as few words as possible.

* WhatToDo always prints a standardized disclaimer text detailing all restrictions on all of its coupons, so there’s no reason for you to add this information in under Coupon Offer Details. You can edit or add to it in the Disclaimer area if you’d like: “Coupon Rules: Print as many coupons as you want. Copyright© What to Do 2013. Unless stated coupon offers have no cash value, are subject to change, may have blackout dates, may contain errors and omissions, do not apply to sale items, cannot be used with other special offers or discounts and are one per person (no group orders).Check usage with merchant and present coupon before purchase.”

Events and Specials

An Event is a specific activity or occurrence with a finite beginning and end time that has some type of entertainment value.

A Special is a promotional offer (usually some kind of cost reduction or discount) that takes place on or during a period of time.

While these two items have separate definitions, they function exactly the same in the Admin. In the Web Admin you can either create a new Event/Special or edit an existing Event/Special.

Log in to your account at http://admin.whattodo.info/.

Creating a New Event/Special

  • From your Web Content Dashboard, choose either the button for “My Events” or “My Specials” (near bottom of menu in left-hand box)
  • You will be taken to a new page that lists all your Events/ Specials on a grid. Use this grid like you would use any in the WTD system (General Directions).

 

return_to_items

NOTE: At any point, you may return to this grid by clicking either “My Content Items” in the gray bar at the upper left of every page OR the box in the upper left corner of the form that says “Return to Items.”

 

  • In the gray bar at the top center of the page there is a place to “Choose Resort” from the drop-down menu. Choose the resort AREA in which your Event/Special takes place (or is closest to). Please Remember, they must be placed in the area where they occur or they will not appear in the WhatToDo network.
  • Next to that, the drop-down says “Choose Item.” Confirm that this is set to “Events” or “Specials,” depending on the correct classification for the item you’re entering.
  • Click the button for “New Item” (in the center of the gray bar in the center of the page).

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  • A popup box will open with 4 blank fields and a calendar.
  • Confirm that your business appears in the “Select Business” box. (Clients with more than one business will be prompted to select among their businesses. Clients with only one business should see this as their only option. If you do not see the correct business in this dropdown, please contact WhatToDo to request that your business be added.)
  • Next to “Select Event/Special Type” hit the down arrow at the end of the field to select the Event/Special Type that MOST CLOSELY relates to your Event/Special – it may not be an exact description. Also, you will have the opportunity to add additional Types and categories later in this process.
  • Type in your “Event Title” or “Special Title.” Correct format: First Letter of Each Important Word Capitalized.

Title Tips:

* Keep the title as short as possible.
* Put the most important info first because the title may be truncated for size considerations.
* Do not use all capital letters, all lower case letters or intentional misspellings unless that is a recognizable characteristic of your brand.


 

  • Select Event Date or the start date of the Special by clicking the correct day on the calendar. Do not type the date.
  • Click the “Create New” button.
  • A new screen will open up with a mostly blank form. It should already include: Event/Special Title, Website, Phone Number and Email based on your business profile. (If any of this info is incorrect, you may correct it by clicking the “My Businesses” button from your Web Dashboard.) You also may overwrite it if, for example, you want to direct traffic to a separate event website instead of your home website.

NOTE: All new Events/Specials will automatically show up as “Inactive.” This means that you can work on it all you want and no one will be able to see it until you publish it on the live website by making it active.

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  • On the form that opens, you’ll have to complete the following fields:

Optional Tag Line – your “hook.” It gives the basic info about your Event/Special and tries to generate enough interest that readers will continue reading the full description. On the live site, it will appear like a subtitle under your Title.

Event Description – where you provide a summary of the event, basically “what’s happening” and “why.” (Other event info – like the Title, Date/Time, Cost, Contact Info – will appear in other places, so you don’t need to include it here.) NOTE: There is no specific size/length restriction for this content, HOWEVER web visitors will not commit to reading a large amount of text about something they’re not sure they’re interested in yet. You will be better off keeping this content engaging and as short as possible while still providing complete information. If you’re cutting-and-pasting (link to cutting-and-pasting)this text from another source (such as your company website) please paste it into a text-only file (such as Notepad or RichText) and save the file FIRST. THEN you can copy it and paste it into the WhatToDo form to remove all unwanted web formatting

Event Cost – enter only a numeric value here (no need to type $) if there is a cost. Leave it blank if it’s free.

Direct Link To Purchase Tickets – If there’s a separate link to purchase tickets (other than your default organization/company website listed at the top right of this form), enter it in this field.

Phone/email – Confirm that the contact phone number and email are correct. (These fields are populated automatically based on your Business Profile. If these are intentionally different from your primary company contact info, feel free to overwrite them with the correct info for this specific Event/Special. The change will only affect this specific Event/Special. If they are INCORRECT, you may fix the information in your Business Profile.
NOTE: Contact info IS public. It enables web visitors to contact you with questions about the Event/Special. If you don’t want this info to be public, please remove it from the fielld.

Types – Under “Event/Special Type,” the box you originally selected when creating this item should show up with a check mark. If the Event/Special fits under additional Types, you may now check those as well. Please check only the Types that truly represent your Event/Special.

Date/Time – Under “Dates and Times,” the Event Date or Special start date should appear automatically based on the date you originally set in the calendar. If you need to change it, you can select a new start date on the calendar that appears when you click inside the Date box.

  • You can now set the Start and End Times for the Event or Special. If it’s an all-day event like a festival, click the bubble next to “All Day.” If the time has not been decided yet, you can choose “To Be Determined,” but please remember to update this info once the time is set.
  • Select “Yes” or “No” for Recurring Event.
  • If your Event is recurring, different options will appear for setting the pattern of recurrence. You can set: Repeats “daily,” “weekly” (specify day of the week), “monthly” (specify day of recurrence), or recurrences on a specific day every month (i.e. first Friday of every month). NOTE: The day the event repeats on MUST match the event start date. (For example, if your events take place on Mondays, the event start date MUST be for a Monday, NOT the Sunday before.)
  • Events that recur irregularly cannot be set using the Recurring option. To do this, you’ll have to fill out an Event form for the first occurrence. Once all the info is complete, click the “Copy Event” button at the top or bottom of the form, then update Date, Time and other info for the next occurrence.

Creating New Location

  • Every event MUST have at least one Active Location or the listing WILL NOT appear on the live website. The Location that appears automatically in this box is based on the info in your Business Profile. If this is the correct Location for the Event, simply make sure the box at the far left of the Location is green and says “Active.” If the box is red and says “Inactive,” click it and it will change status.
  • If your business location is not the location for the Event/Special, click the button on the right side of the Locations box that reads “Add New.”
  • A new popup box will appear. You will need to “Select a Location” from the dropdown. This is a specific area/neighborhood/town within your resort area. Then enter the street address. City, state and zip will be generated automatically on the form.
  • Click the “Submit” button.

Updating Existing Location

  • If the location that appears is correct but contains an error, click on the “Edit” icon (the yellow square with the pencil image) on the right side of this field.
  • Revise the info in the popup box that appears. Click “Submit.”
  • Back on the main Event form, make sure the box to the left of the correct Location(s) is green and reads “Active.”

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You can also place your listing so it shows up where you want it on the map. You do this by clicking the map thumbtack button in the green box, then dragging the pin to map location you choose. map_edit_delete

 

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Banner Ads

Banners are a type of online ad that appears at the top or the side of the websites in the WhatToDo network – not just on the pages specific to your company. For example, a visitor looking for kids’ activities may see banner_exampleyour restaurant listing and make their lunch plans as well. Banner ads run for 30 days or 20,000 impressions. Buying a banner ad is your least expensive and most effective form of web advertising. To purchase a banner, click here.

  • You may design your banner yourself or have a graphic artist design one for you. WhatToDo can be contracted to design your banner ad for an added fee of $75/hour.
  • Because they must share space with other website content, there are certain size and media restrictions for Banners:

          * 185×370 or 185×185 pixels in dimension

          * 72 dpi

          * Accepted File Type: png 

          * File size restrictions: 2mb

Once your banner meets all these specifications, send it to us at info@WhatToDo.info and we’ll upload it to your account.

  • From your Web Content Dashboard, click the button for My Banners. You’ll be taken to a grid with a roster of your Banners. You can sort, search and customize this grid just like other WhatToDo grids.
  • You can see past banners, view what’s currently on our network and analyze your visitor stats to improve future web advertising.
  • Contact WhatToDo with any requests for changes to your banners.

 

Web Item Checklist

There are a number of things that will keep your item from appearing on the live website.

If you believe you entered an item but can’t see it in your Web Admin, change the grid setting to show “All” or “Inactive” and make sure your business name appears correctly in the “Business” field. You can also search for it by key word.

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Find the listing that is not appearing on the live site and open it.

Here’s a basic checklist to go through with every item:

  • Is it Active? 

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  • Is there an Active Location?

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  •  Is there at least one Category AND a Subcategory selected? You must have BOTH.

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  • Does it appear correctly when you select the “View Live” button?

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Please fix any errors you’ve discovered then refresh your browser open to the WhatToDo network and check again. If your item still does not appear, please contact WhatToDo and be as specific as possible with your question, including Business name and item Title.